Rhea Ripley Net Worth 2025

At time of writing, Rhea Ripley net worth stands at an impressive $1 million. This financial achievement marking her success as the first Australian champion in WWE history. Since her professional wrestling debut in 2013, she has dominated the industry with multiple championship victories, including the NXT UK Women’s Championship and Women’s World Championship.
Additionally, her current WWE contract provides her with a $250,000 annual salary, supplemented by revenue from merchandise sales and video game appearances since 2020. Her marriage to fellow wrestler Buddy Matthews, who has an estimated net worth of $5 million, further solidifies her position in the wrestling world.
Let’s dive into Rhea Ripley’s money game! From her WWE contract to side hustles and future earnings, we’re breaking down how this wrestling superstar is stacking up the cash. As a powerhouse in women’s wrestling, her financial future looks brighter than ever with upcoming contract renewals and endless brand deals on the horizon!
Contents
Rhea Ripley’s Current Net Worth in 2025
The financial trajectory of Rhea Ripley net worth shows remarkable growth, primarily driven by her WWE success and expanding brand presence. A significant development in early 2025 involves her new five-year contract agreement with WWE, marking a substantial increase from her previous earnings.
Base salary and contract value
The foundation of Rhea Ripley net worth stems from her WWE contract, which guarantees an annual base salary of $250,000. Moreover, her recent contract negotiations have resulted in a considerable raise, positioning her among WWE’s rising financial performers. Notably, she secured a position in the top 10 highest-paid WWE stars of 2024, with reports indicating a $6 million payday.
Merchandise revenue
Merchandise sales constitute a substantial portion of Rhea Ripley net worth 2025. Specifically, her merchandise performance has been exceptional, with multiple items dominating WWEShop.com’s top-selling products:
- WrestleMania 40 Champion And Mami Is Still On Top T-Shirt
- WrestleMania 40 Champion Pullover Hoodie
- WrestleMania 40 Champion Sublimated T-Shirt
- WrestleMania 40 Champion V-Neck T-Shirt
Her merchandise success peaked during the February 2024 Elimination Chamber event in Perth, Australia, where products sold out both locally and online.
Brand partnerships
The expansion of Rhea Ripley net worth 2024 extends beyond wrestling through strategic brand collaborations. Consequently, her partnership portfolio includes a notable alliance with Cyberpunk 2077 in the gaming sector. This collaboration aligns with her personal interests and has opened doors for additional gaming related opportunities.
Born as Demi Bennett, how old is Rhea Ripley becomes relevant when considering her accomplishments at such a young age. Her Rhea Ripley real name and related background story add authenticity to her brand partnerships, making her an attractive choice for companies seeking genuine connections with their audience.
WWE Contract Breakdown

WWE’s contract structure reveals fascinating details about Rhea Ripley net worth and earning potential. The wrestling entertainment giant recently restructured its base salary system, increasing the minimum guaranteed pay from $250,000 to $350,000 for main roster performers.
Performance bonuses
The performance-based compensation system significantly impacts Rhea Ripley net worth through various revenue streams. Furthermore, wrestlers receive additional pay for weekly show appearances, live events, and premium live events. The bonus structure includes:
- Base salary enhancements for championship reigns
- Weekly show appearance fees
- Live event performance bonuses
- Merchandise sales percentage
- Video game appearance royalties
According to industry reports, booking contracts grant performers both fixed salaries and revenue sharing opportunities. In particular, wrestlers earn a percentage of merchandise profits, making this a substantial income source for popular performers like Ripley.
Pay-per-view earnings
Premium live events primarily drive the earning potential for WWE superstars. As a result of the TKO Group Holdings takeover, the pay structure for these events has become more lucrative. The compensation model allocates a portion of pay-per-view revenue to performers, though the exact percentage remains confidential.
The recent contract negotiations demonstrate WWE’s commitment to talent retention. Under Triple H’s leadership, the company has raised compensation standards, offering more attractive deals upon contract renewals. This strategic approach has led to Rhea Ripley net worth 2025 projections showing substantial growth potential.
The wrestling entertainment giant’s success in generating sold-out shows and breaking global market records has directly influenced performer earnings. For instance, special events like SummerSlam often represent the most lucrative days of the year for WWE superstars. The new five-year agreement positions Ripley to benefit from this upward trajectory in WWE’s financial success.
Additional Income Sources
Beyond the wrestling ring, Rhea Ripley net worth continues to grow through diverse revenue streams. Initially focusing on wrestling, she has subsequently expanded her income sources across multiple entertainment platforms.
Gaming appearances
Rhea Ripley net worth 2024 received a substantial boost from her gaming ventures. She has secured prominent roles in major video game titles, appearing in WWE games since 2020. Her most significant gaming achievement came as the cover star of WWE 2K24 Deluxe edition, while also featuring in Call of Duty Modern Warfare III. These gaming appearances generate additional revenue through royalty payments and licensing fees.
Social media earnings
The social media presence significantly impacts Rhea Ripley net worth 2025. With 4.3 million followers on Instagram and 1.2 million followers on Twitter, she has built a substantial digital following. Meanwhile, her engagement rates and sponsored content opportunities have expanded, primarily due to her championship status and growing popularity.
Merchandise sales percentage
Merchandise sales represent a crucial component of how old is Rhea Ripley’s earning potential. Born as Rhea Ripley real name Demi Bennett, she receives a percentage of profits from all WWE merchandise sold through official channels. Her merchandise performance has been particularly impressive, securing the ninth position in WWE’s top merchandise sellers for 2023.
The merchandise revenue structure includes:
- Exclusive rights to WWE for merchandise manufacturing and sales
- A standard royalty percentage on licensed products
- 90-day sell-off period rights after contract termination
- Additional earnings from special event merchandise
Her recent merchandise success is evident in the WWEShop.com rankings, where she dominated sales with multiple items in the top 10, including championship t-shirts, hoodies, and special edition merchandise. This success essentially translates into substantial supplementary income beyond her base contract value.
Career Milestones Boosting Income
Championship achievements have propelled Rhea Ripley net worth to new heights through performance-based rewards and increased market value. Her historic accomplishments as the first Australian female champion in WWE have established her as a dominant force in professional wrestling.
Championship rewards
Rhea Ripley net worth 2024 received substantial boosts through her impressive championship collection. Presently, her title achievements include:
- First NXT UK Women’s Championship (2018)
- NXT Women’s Championship
- Raw Women’s Championship
- WWE Women’s Tag Team Championship
- SmackDown Women’s Championship
Obviously, these accomplishments have positioned her as the seventh WWE Women’s Triple Crown Champion and fifth Women’s Grand Slam Champion. Generally, championship holders receive enhanced compensation packages, primarily through increased merchandise sales and premium event opportunities.
Special event appearances
The financial impact of special events on Rhea Ripley net worth 2025 has been remarkable. Evidently, her record-setting performance at the 2023 Women’s Royal Rumble, where she lasted 1:01:08 from the number one position, marked a significant milestone. Born as Demi Bennett, how old is Rhea Ripley becomes relevant when considering her rapid rise to main event status.
Her Rhea Ripley real name and authentic persona have contributed to her drawing power at major events. Premium Live Events (PLEs) generate substantial income through appearance fees and performance bonuses. Nevertheless, her most lucrative appearances come from WrestleMania events, where she has competed in title matches for two consecutive years.
The compensation structure for championship matches at premium events differs significantly from regular appearances. Main event performers typically receive larger bonuses based on event success and ticket sales. Her position as a central figure in WWE’s women’s division has secured her prominent spots at major events, ultimately increasing her earning potential through performance-based incentives and merchandise sales during these shows.
Future Earning Potential

Looking ahead, projections for Rhea Ripley net worth indicate substantial growth potential, backed by a groundbreaking new contract agreement with WWE. The wrestling entertainment giant has demonstrated strong confidence in her star power through recent negotiations.
Contract renewal projections
The trajectory of Rhea Ripley net worth received a major boost as she verbally agreed to a new five-year contract with WWE. This long-term commitment comes with a considerable financial raise, underlining her increasing value to the company. Primarily, the new agreement positions her for sustained earnings growth through 2030.
WWE’s robust financial health underpins these contract projections. The company achieved record-breaking revenues of $801 million last year, marking a 10% increase. Undoubtedly, this growth pattern benefits top performers like Ripley, whose Rhea Ripley net worth 2024 already reflects her rising status in the industry.
Brand value growth
The expansion of Rhea Ripley net worth 2025 aligns with WWE’s remarkable market performance. The company’s sponsorship revenue has quadrupled since 2010, with over 200 blue-chip companies now partnering with WWE. This corporate growth creates enhanced opportunities for brand ambassadorships and endorsement deals.
Several factors contribute to her increasing brand value:
- WWE’s global reach expanded to 25 countries with 80 international events
- Video views increased by 32% to 20 billion across platforms
- Media engagement rose to 1.2 billion interactions
- Live event attendance exceeded 2 million fans annually
The wrestling entertainment company’s strategic positioning certainly benefits its top talents. WWE’s YouTube channel ranks as the most-viewed sports channel, surpassing major leagues like NFL, NBA, and MLB. This digital dominance creates additional revenue streams through content monetization and social media presence.
Looking at broader market indicators, WWE’s stock performance has shown remarkable strength, with a nearly 100% increase over the past year. Goldman Sachs has set a stock target of $165 for TKO Group, while Guggenheim projects even higher at $170. These financial metrics suggest a promising environment for talent compensation.
Born as Demi Bennett, how old is Rhea Ripley becomes less relevant when considering her long-term earning potential. Her Rhea Ripley real name has evolved into a valuable brand itself, contributing to merchandise sales and licensing opportunities. Altogether, these factors position her for significant financial growth in the coming years.
The company’s expansion into new markets and the growing value of live sports content, therefore, create additional monetization opportunities. Moreover, with WWE generating $281.6 million in quarterly revenues, marking their highest quarterly earnings in history, top performers like Ripley consequently stand to benefit from this upward trajectory through enhanced compensation packages and performance bonuses.
Rhea Ripley Net Worth Frequently Asked Questions
What is Rhea Ripley’s current salary in WWE?
As of 2024, Rhea Ripley’s estimated annual salary with WWE is around $250,000. However, her total earnings are likely higher due to performance bonuses, merchandise sales, and other income sources.
Is Rhea Ripley in a relationship?
Yes, Rhea Ripley is in a relationship with fellow WWE wrestler Buddy Matthews (formerly Buddy Murphy). They have been open about their relationship on social media and often share pictures together.
What is Rhea Ripley’s estimated net worth?
Rhea Ripley’s current net worth is estimated to be around $1 million. This figure takes into account her WWE salary, merchandise sales, and other income streams.
How does Rhea Ripley’s salary compare to top WWE stars?
While Rhea Ripley’s base salary is lower than some top WWE stars, her overall earnings potential is significant. For comparison, Roman Reigns, one of the highest-paid wrestlers, reportedly earns $5 million annually from his WWE contract.
What are some additional sources of income for Rhea Ripley?
Besides her WWE salary, Rhea Ripley earns from merchandise sales, video game appearances, social media partnerships, and performance bonuses for championship wins and special event appearances.