What You Need to Know Before Starting a Massage Business
Out of all the business ideas that have hit you in the middle of the day during one of your daydreams, “I want to start a massage business” probably was never one of them. But, maybe it should be, maybe you should seriously take it into consideration.
Booming Industry
The industry is booming and has proven to be a great way to make a living. People actually like going to massage therapists, and for good reason, too. A good massage therapist can really help with numerous aches and pains and issues. Headaches, back pain, anxiety, stress relief, and better sleep are all things a massage therapist can help with.
Watch out for Liability
Massaging is a world filled with the manipulation of limbs and muscles, and all too often there are scenarios where a simple slip, or perhaps an allergic reaction, or even a dissatisfied customer can end in a legal and financial nightmare.
You need to protect yourself from any liability by getting solid protection, for which you can just visit Massage Magazine Insurance Plus, for instance, and ensure you get started on your massage journey without needing to worry about legal nightmares. The sooner you have this taken care of, the sooner you can turn towards other priorities.
Certifications
To work as a massage therapist, you need to be certified by a professional association like the National Certification Board for Therapeutic Massage & Bodywork, and even though it is not technically required by law, meaning it is not illegal to work without one if you wish to succeed, attract, and retain a customer base, you should absolutely get certified.
Without certification, you will always be several levels below licensed professionals and will have a hard time building a reputation. Getting one won’t cost you much, and nowadays it can often even be completed online, but it is recommended you look up massage therapy schools that can provide you with hands-on training so you will be fully equipped to welcome clients.
Utilize Social Media
In the digital age, social media has become one of the most powerful tools available to everyone, a free way to reach people all over the globe, from every ethnicity and class. Having the know-how to hit the algorithm properly, knowing the right hashtags, and keeping up with and capitalizing on the latest trends and memes can all help you rock your social media presence and get an audience.
Especially on social media, the looser and more casual you are, the easier it will be for people to connect with you, as numerous companies like KFC and Opera have proven time and time again. Do not be afraid to use humor and irony to make a point or promote your massage therapy, and embrace it instead; that is the whole point of the internet after all.
Massage therapy has become ever more popular in recent years, both for clients who need relief from pain and issues and for massage therapists who want to open a business and earn a living.
