Online Casinos: How Graphic Design Enhances the Game

how Graphic Design Enhances the Game

Graphic design is one of the most important parts of the user experience when it comes to websites of any kind, and brilliant design and structure can make all the difference if you want to reliably visitors into customers. 

This is just as prevalent in online casinos as it is in any other online space – and games like Fishin’ Frenzy continue to reel in customers not only because of the fun and exciting content of the game, but because of the way the game is designed. 

If you want to get customers to stay and play in your online casino, then you need to make sure that the combination of games available, gameplay mechanics, and ease of use are married cohesively with excellent graphic design – players want so much more from their experience than ‘just’ the games. 

What Does Graphic Design Mean in Online Casinos?

Graphic Design is the umbrella term used to describe every aspect of the visuals used by a company in their websites and in their marketing. 

Modern websites are expected to work quicky and effectively, but they also must look good too. They need to be intuitive and easy to navigate, make it obvious what the customer journey should be, and contain recognisable brand voice elements that are unique to your company. 

This can include things like:

  • Colours used.
  • Images and Video
  • Typography
  • Theme
  • Taglines
  • Animation and Game Mechanics

With all this in mind, it is clear to see that there is more to playing games in an online casino than access to the latest slots or live dealer poker games. 

Things to Think About in Graphic Design for Online Casinos


The landing page of the online casino is essentially the virtual lobby. This is where new and old players will start their journey, so the design here needs to tell the players exactly what they can expect from the site. 

The theme of the online casino should be obvious here, as well as all the usual brand voice touches. This will include your brand colour palette, the font used for your marketing communications, and any logos and images that are used elsewhere. 

The graphic design of the landing page should also take into consideration what the customer will want to do next. It should have obvious navigation links to spaces on the site such as account management and a log-in page, featured games and slots, updated blog posts, or even direct links to the most popular areas of the site. This might seem like it belongs in the coding or website development team, but a good website cannot operate unless design is incorporated at every turn. 

Points to consider with online casino website design include:

  • Clutter-free layout
  • Easily accessible menus
  • Important safety and licensing information available
  • Intuitive, recognisable icons
  • Every aspect matched to brand voice.

Using all these points will make an online casino have the right atmosphere and ambience.

Game Mechanics

While the design of a game might hinge on the theme and content, graphic design teams need to have a hand in ensuring that the game mechanics work in the way that the player is expecting. When it comes to how a game looks, design decides whether the cards animate when they turn, whether the croupier is an avatar or the roulette wheel spins by itself, and how the game looks to the player. 

Design here is important; almost all of the games hosted on an online casino will have been designed and created by independent game companies – but there are elements that a graphic designer can add to make these games match the brand of the online casino. 

This includes things like:

  • Clear labelling
  • Adding detailed (and brand matching) information pages about each game, including the rules and how to play. 
  • Adding chat functions to make the games more sociable.

Why Does Graphic Design Matter?

There are several reasons why online casinos need carefully considered designs – and it all comes down to making things work better for the customers. 

  1. Visual Appeal: Matching content throughout a website (and elsewhere) helps create a seamless and cohesive experience for the player. 
  2. Informative Content: Data visualization and things like infographics are important when creating game guides and other informative experiences.
  3. USP: The online casino world is extremely competitive, and graphic design should enhance the USP of the site and the business, helping to create memorable experiences for the customer.
  4. Effective calls to action: The right design choices should usher visitors through the journey to become loyal customers simply and easily, providing multiple touchpoints and calls to action. 

As with any company which relies on a virtual presence, graphic design is essential to the success of online casinos, making it easier for customers to play. 


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