7 Ways on How to Use Snapchat for Business in 2024
Snapchat achieved a milestone in Q1 of 2023, with 397 million active daily users. These marketing trends are expected to continue in the future, which has significant implications for your business. It can be intimidating or confusing if you are new to Snapchat and unsure how to leverage it for your business. Here we will understand Snapchat’s intricacies and use cases in 2024 for business.
How to Use Snapchat for Business?
#1 Connect With a Younger Demographic
Snapchat is the go-to platform for businesses looking to connect with individuals under 35. According to Snapchat’s data, the social platform reaches 75% of millennials and Gen Z, as well as 23% of American adults, making it more popular than Twitter and TikTok. The Hootsuite Digital 2022 Report confirms these statistics.
#2 Snapchat Targeting
Successful Snapchat marketing campaigns rely on effective targeting as their cornerstone. Snapchat offers a variety of targeting options, these options include narrowing down your audience by age, gender, and location to ensure that your content reaches the right people.
However, to realize the full potential of Snapchat for business, you need to have a good understanding of your audience’s interests. If you’re working with viewers overseas or looking for inspiration for new posts, you can set a new location on Snapchat and take a look at the new content. Snapchat location limits the content available to you; if you change your geolocation, you will also get access to new stories and photos. As for how to change Snapchat’s location, you need a good VPN. It can also protect your data from being collected and improve your privacy.
#3 Include Snapchat in Your Social Media Ecosystem
To achieve success in your Snapchat strategy, acquiring followers is crucial. Instead of trying to conjure followers out of thin air, consider enticing your existing audience to join you on Snapchat. Snapchat, in turn, facilitates cross-platform linking, further bolstering your efforts.
For optimum visibility, it is imperative to inform others about your newly created Snapchat account for your company. Without spreading the word, your account may go unnoticed. Besides Instagram, use your Facebook and X (Twitter) accounts to promote it. You can even incorporate this promotion into your YouTube videos.
#4 Memorable and Unique Mobile Content is a Priority
The content you create plays a crucial role in the success of your Snapchat marketing. Snapchat users have become accustomed to engaging, visually appealing, and concise content. However, most Snapchat users use it from their iPhones. Before creating content, you should install a VPN on iOS and conduct your own analysis of the interests of the audience in a particular region and successful Snaps formats. Here are some tips for crafting compelling Snaps:
Keep it concise: Since Snapchat is ephemeral, make sure your content is brief and straightforward. Showcase your products, offer behind-the-scenes glimpses, or provide quick tutorials that are easy to digest on the chat screen.
Utilize visual storytelling: Use captivating visuals, filters, stickers, and even content from your camera roll to narrate your brand’s story. The chat screen serves as your canvas for storytelling, so engage your audience using its interactive features.
Test and iterate: Continuously experiment with different types of content using the Snapchat camera to identify what resonates best with your audience.
#5 Marketing Campaign Analytics
Data analysis holds paramount importance in the ever-evolving realm of digital marketing. Snapchat empowers businesses with comprehensive analytics tools for accurately measuring campaign performance. You can track various metrics including:
Reach and Impressions: Gain insights into the number of users who have viewed your content and the frequency of views.
Engagement: Assess the level of user interaction with your ads, encompassing swipes, clicks, and shares.
Conversion Tracking: Monitor user actions post-ad views, be it website visits, purchases, or newsletter sign-ups.
Return on Investment (ROI): Evaluate campaign efficacy by analyzing cost per conversion and overall ROI.
#6 Sponsored Lenses
Sponsored lenses offer a higher level of interaction compared to filters. Users can apply filters after taking a video or picture, before sending it to friends or adding it to a Snap Story. Some lenses even enable users to create special effects like puking rainbows. This process involves three simple steps: face detection, reaction to user expressions (such as sticking out the tongue or queuing music), and generating the final output.
For instance, if your company sells cars, a sponsored lens could feature a user driving a new car with a Little Trees air freshener. According to the company, this product is highly popular, increasing brand awareness three times more than mobile norms and enhancing purchase intent by two times.
#7 Feature User-Generated Content
Encourage your followers to share pictures and videos of themselves engaging with your brand or using your products. You can showcase this content on your Snapchat story. Run contests and similar promotions to stimulate user-generated content.
GrubHub successfully implemented this strategy on Snapchat a few years ago. They organized a week-long contest called SnapHunt, with daily challenges. Each challenge had a winner who received a $50 gift card. As a result of this contest, GrubHub’s follower count increased by 20%, and 30% of their followers actively participated.
Snapchat offers a lot of ways to improve your marketing and expand your reach. With advanced targeting, you can reach your target audience and those who share your values. Analytics helps you track results, and VPN allows you to draw inspiration from the content of foreign colleagues and protect your privacy.