Different Ways to Customize Branded Workwear

Different Ways to Customize Branded Workwear

Customizing branded workwear is one of the best ways to amplify your brand and promote your company culture. With custom workwear, you can make apparel that reflects your brand identity and resonates with your employees.

But there are many options when it comes to customizing – embroidery, screen printing, patches, and more. Here are some different ways you can customize your branded workwear to match your brand.


Embroidery is one of the most popular ways to customize branded workwear. With embroidery, your company name, logo, or icon can be stitched directly into the fabric itself for a permanent customized look.

Embroidery has a refined, upscale appearance compared to screen printing. It works well on polos, outerwear, caps, totes, and more. You can choose from a variety of thread colors and stitch patterns. The quality heavily depends on the expertise of the embroidery shop.

Direct-to-Film Printing

Direct-to-film printing, also known as DTF printing, is a modern method for embellishing apparel. It involves printing a design onto a special film, which is then transferred to the fabric using heat and pressure.

This technique supports high-resolution, full-color images with crisp details thanks to its great DTF roll printers. It is particularly effective for small to medium-sized orders where traditional screen printing might be too costly.

The final print has a soft feel and is flexible, although it requires careful handling to maintain its vibrancy. Opt for direct-to-film printing when you need detailed graphics or custom prints on a variety of clothing items.

Screen Printing

Screen printing, also called silk screening, is another common technique for customizing workwear. It creates a vibrant print directly on the fabric. Screen printing allows for multicolor designs and gradients not possible with embroidery. It’s also cost-effective for bulk orders.

The print feels smooth and flat. Just keep in mind it can fade or crack over time with wear and washing. Use screen printing to apply large logos, funny slogans, or team names.

Woven Labels

Adding a branded woven label is an easy way to customize workwear. These labels are woven directly into the interior seam of a garment, discreetly displaying your branding. They’ll hold up well no matter how many industrial washes the garment goes through.

Woven labels lend a sense of quality and professionalism to any apparel. Use them to mark all your branded workwear for cohesion.

Heat Transfers

Heat transfers use a heat press to permanently adhere printed vinyl designs onto garments. They offer bright, colorful prints that hold up well through washing.

Heat transfers feel smoother and more flexible than screen prints. They also allow for small batch orders and unlimited colors. Use heat transfers to create eye-catching prints allover shirts, jackets, bags and more.


Sewing custom patches onto workwear is an easy DIY approach to branding. Patches can display your company logo, team name, employee name, or just about anything. They provide a handcrafted, personal feel compared to embroidery.

Patches are often used to signify achievements, promotions, or years of service. Offer employees the chance to customize their own workwear with fun patches.

Laser Cutting

Laser cutting uses laser technology to cut highly detailed designs and patterns into workwear. This allows for intricate custom logos or abstract artworks to brand apparel.

Laser cutting has a futuristic, high-tech aesthetic. It provides limitless customization possibilities, but comes at a higher cost. Keep laser cutting minimal for the best results.

Water-Based Ink Printing

For a soft, worn-in look, try water-based ink printing. These special inks absorb into the fabric to mimic vintage distressing. The prints have a hazy, faded appearance right off the bat. Water-based inks come in a wide color palette for tons of customization options. Use them to give your workwear a laid-back, lived-in style.

Digital Printing

Digital printing allows for completely customized branded workwear. Full color artwork and photographs can be directly printed onto fabric for a personalized look. Easily incorporate your brand imagery, products, or team photos.

The printed colors come out vibrant and realistic. Digital printing works on both natural and synthetic fabrics. Short printing runs are affordable, so you can print a small batch of workwear for a specific team or event.

With so many ways to customize, you can truly create branded workwear that reflects your brand identity. Mix and match techniques like embroidery, screen printing, and patches for one-of-a-kind designs.

Customized branded workwear promotes unity, boosts morale, and turns employees into walking advertisements. Put thought into your customizations to develop recognizable, meaningful branded workwear.


You Might Also Like

Leave a Reply