This print advertisement for Nintendo Power magazine needed to convey the benefit of being able to connect with your friends via Wi-Fi, anytime, wherever they may have a wi-fi connection. It also needed to provide basic instructions on doing so. Initial creative direction requested a layout with four quarter page panels and the logo in the center. I took the initiative to provide an alternative design comp which used a layout that I felt would let the reader identify with one central character and hopefully yield a greater impact. The creative director for the project preferred the alternative design and chose to use it. I also simplified the instructions into an easy to digest step-by-step form.
(Designer's Note: The second ad that follows this one was completed but was never printed.)
Creative Direction: Casey Pelkey, Business Director, Nintendo of America Inc.
Photographer: Information to come
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