Anticoli Brands Logo 

Project Notes: The owners of the local Anticoli’s restaurants wanted to start developing a private label line. The logo is meant to embody the heritage of the Anticoli’s name while showing a sense of looking toward the future. The strong blue color, the arch shape (representing their restaurant experience), and the “A” set in a serif typeface represent the heritage and strength of their brand while the rays of light and name set in Futura represent the future/looking forward.