Xbox.com 

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I was responsible for the art direction of the overall user experience for the 1st Party Games’ web presence on Xbox.com.

I developed a holistic design framework that took existing elements (Flash microsites, game-detail pages, supporting game-specific content pages, and game-specific graphical elements) and created a more singular, well-integrated and high-impact experience for each 1st Party Game.

I was in charge of developing the optimal design solution that enabled a unique, title-specific experience while also reinforcing the Xbox brand and the Xbox.com navigation system consistently and created a flexible template that increased the efficiency of creating each title’s web presence.

I oversaw the production of individual graphical elements for 1st party games (title and promo banners, icons, etc.) designed by vendors and CSG and collaborated closely with the Product Management team and with the rest of the Xbox.com team to develop designs that are informed by marketing strategy, customer needs, content requirements, and other design and technical requirements.

Flash, CSS, XML