IKEA Thesis 

IKEA is a company that believes in making people do their part inside and outside their store. I wanted to show this aspect in my piece. Users have to open the "flat-packed" box to get my book. The entire book is original content. The outside of the pages are the history and evolution of the company as found from their own documents. The colored boxes with content grow larger over time to show the growth of the company. The inside of the pages are what I believe IKEA is about.