Fabian's Logo 

With a name change underway, this quick-service Mexican/South American restaurant was in need of developing their brand in a highly competitive region. The logo began with several ideas involving a rich history, fresh food, and cultural authenticity. The sun, logotype (based on P22 Typewriter), and underlining stroke were hand-painted and acrylic, then vectorized and colored. Colors for the brand were inspired by the food and mid-century South American fine art.