Bakken Bears 

Another project collaboration with super talented Matthiason, who drew the lines, while I focused on AD stuff and client presentations.

Bakken Bears featured a teddybear look for 10 years, but recently decided to switch gears and launch a new profile for this season's playoffs, under the moniker: No more teddy. Now 100% bears!

The logo is highly aggressive and thus perfectly in tune with the team's playing style an tenacity.

The decision to launch a new profile before the playoffs, and not in the offseason was deliberate and mainly down to two reasons:
- No more teddy. Now 100% bears used as a campaign for boosting attendance
- Maximum exposure during playoffs