This highly-successful product was designed to fit within the B&D Kitchen product line style with an emphasis toward clean "Eurostyle" geometry. Significant effort was made to accomodate a wide range of users; especially the elderly and physically-challenged. A two-handed grip, a spring-assisted lift for the upper housing, an open-position lock for two-handed jar insertion, a spring-loaded turntable and a fast learning curve were all the result of hands-on research coupled with empathy for and understanding of the target market. Reviews for the product have been overwhelmingly positive and sales - approximately one million units in the first 18 months - have been well beyond expectations. As result, this product is now spawning additional SKU's. Development program: concept ideation, basic Pro/E geometry for four (4) quick ergonomic models, engineering assist on mechanism design, second round Pro/E geometry for Marketing model, final Pro/E geometry for prototyping/rendering/tooling, and extensive liaison with Asian OEM
|
2 Comments -
