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Hard Rock Hotel, Las Vegas


Client:   Hard Rock Hotel

Added:   May 18, 2007

Updated:   August 04, 2009

Views: 1378


The first Hard Rock Hotel opened in Las Vegas in 1990. I, and my colleague Larry Vigon were asked by Peter Morton to design the key design elements to embody the spirit and culture of the Hard Rock brand. Identities were developed for the in hotel venues and restaurants, poker chips, and collector coins, wine labels, in room amenities, restaurants menues, casino playing cards, invitations... everything! An incredible project with an incredibly unforgiving deadline.
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Candy Polo said on November 27, 2008

That must have been really exciting. Good work!