recent curated

news posts

 

Architecture

Journal Review: CLOG: Apple permalink

Source: feedproxy.google.com

d:r feed network / (0) / posted about 2 years ago / flag this / read more

CLOG: Apple, edited by Kyle May (Editor-in-Chief), Julia van den Hout, Jacob Reidel, Human Wu, PlayLab (Design)
February 2012
Paperback, 152 pages

clog2.jpg

The first issue of CLOG focused on BIG, exploring the firm, its designs, and its main personality across about 50 contributions, including some responses from Bjarke Ingels himself. The second installment of the periodical that "explores, from multiple viewpoints and through a variety of means, a single subject particularly relevant to architecture now" takes aim at Apple, spurred by the June 7, 2011 presentation by Steve Jobs to the Cupertino City Council for "Apple Campus 2." Not surprisingly, renderings of the spaceship-like design were everywhere last summer, one of those rare moments when architecture takes center stage in popular media. But the 40-odd contributions to CLOG do not limit themselves to discussing the Norman Foster-designed project; there is plenty in Apple's oeuvre -- computers, devices, stores, etc. -- to shine a light on.

Like the first issue of CLOG this one is aided by a recognizable flow to the short pieces, such that related takes are placed adjacent to each other. It starts with the suburban house and garage where Jobs lived and started Apple with Steve Wozniak and Ronald Wayne (the last is interviewed by CLOG, one of the last pieces in the issue), and then moves on to Apple Stores (360 and counting), the design of devices, glass in the design of stores like the Apple Cube, the Cupertino campus, and finally the death of Steve Jobs. The majority of the issue is about the campus, both in essays and in graphic documentation. Some of the latter include helpful diagrams that compare the ring of the building with structures like the Olympic Stadium in Beijing, the World Trade Center site, and the Great Pyramid of Giza -- all fit within the landscaped center.

Other highlights include graphic depictions of the various stores inserted into malls, the patent Apple pulled for the design of their Upper West Side store, the various takes on glass (such an important element in their stores, devices, and eventually the campus), the one-sentence responses by well-known architects to CLOG's question on the campus's design, and various replies to CLOG editor Kyle May's emails to various stakeholders on the Cupertino project (it goes without saying that no help is offered). Not all of the contributors are so smitten as everybody (in the world) seems to be with Apple in its various design guises, so it's refreshing to get some criticism about the supposed originality of their campus architecture, the questionable practice of recycling batteries and other electronics by Apple, and the effects of glass facades on birds, among other short stabs.

From the first to second issue CLOG departed from an office/personality popular in architectural circles to a subject known and embraced by millions of people around the world. An unwitting layperson may be put off by some of the more theoretical arguments in the issue, but there is still plenty of accessible writing and enticing imagery to open it to a larger audience. There is an apparent momentum from the first issue that is part publicity and part being the right idea at the right time: people still want print publications and the single topic format in short bites works in a world with digital distractions. We'll see if that momentum holds with the third issue on Data Centers, a step towards the digital realm but away from the striking architecture of the first two issues.



Add your dialogue below. Simple html (‹b›‹i›‹em›‹strong›) is OK, but make sure to preview your comment first! Oh, and please be nice!


 

related content

News posts

 

Journal Review: CLOG: Apple

 
 

Quick and Not So Dirty: No-Sweat Composters

 
 

Book Review: Three Books on Models

 
 

Journal of the Moment: CLOG

 
 

Favorites of 2011

 
 

Book Briefs #13: A Bunch More Journals

 
 

Book Briefs #18: A Bunch of Journals

 
 

Social Historian: Sunday Book Review

 
 

Teaching Las Vegas

 
 

Print Journals

 
 

Icographic Journal - Isotypes, Icons and Pictograms

 
 

Icographic Journal

 
 

Book Review: Concrete Reveries

 
 

Monday, Monday

 
 

Monday, Monday

 
 
 

Projects

 
Long River Review

Long River Review

 
 
Oh No! Where are My Pants

Oh No! Where are My Pants

 
 
Garden Geta

Garden Geta

 
 

"The Temptation" Portfolio Review Poster '06

 
 
Apple iTunes Rich Media Banners {ad}

Apple iTunes Rich Media Banners {ad}

 
 
iPod flex: Conceptual 3D design

iPod flex: Conceptual 3D design

 
 
Electronic Literature

Electronic Literature

 
 
I, Woz

I, Woz

 
 
Harvard Review, Volumes 28-30

Harvard Review, Volumes 28-30

 
 
Harvard Review, Volumes 31-33

Harvard Review, Volumes 31-33

 
 
Aslan is Ascending: Journal page 97-98

Aslan is Ascending: Journal page 97-98

 
 
Untitled: Journal Page 130

Untitled: Journal Page 130

 
 
Chanel

Chanel

 
 
Costa Rica

Costa Rica

 
 
Nadia Natario Photography

Nadia Natario Photography

 
 
 

Inspirations

 
Apple Computer, Think different.

Apple Computer, Think different.

 
 
Hypercard

Hypercard

 
 
The Pursuit of Truth

The Pursuit of Truth

 
 
Art of Code

Art of Code

 
 
apple new concept design

apple new concept design

 
 
introversion

introversion

 
 
Work for Love

Work for Love

 
 
Takashi Homma

Takashi Homma

 
 
Divine Book Covers

Divine Book Covers

 
 
Communication Designers Need to Catch Up Fast

Communication Designers Need to Catch Up Fast

 
 
iTunes Coldplay TV Spot

iTunes Coldplay TV Spot

 
 
Sixty Degrees North By Phil Brooks

Sixty Degrees North By Phil Brooks

 
 
Unlike.net

Unlike.net

 
 
Jacket of

Jacket of "The Gone-Away World" by Nick Harkaway

 
 
Banksy's Pet Shop

Banksy's Pet Shop