Every business, large or small, has a need to know what is going on with its website and how users are interacting with it. There are a number of different options when it comes to website analytics, and this post will feature the leading options that provide visitor data in real time. Real time analytics can prove to be invaluable when working with social media or viral campaigns that tend to send traffic quickly and in short bursts. In these situations you'll need to be able to react quickly, and real-time website analytics allow you to do so. Here is a look at some of the best options. Google Analytics In recent weeks Google Analytics rolled out a new feature for real-time reporting. You can see how many visitors are on your site at the moment, what specific pages they are viewing, what sites referred them, where they are located geographically, and more. You'll need to be using the new version of Analytics in order to view the real time data (read more about that in this post on the Analytics blog).