“...This year—after nine-decades—AIGA has decided to quietly discontinue the 50/50
competition. Their decision was made without public announcement or explanation, and implemented without fanfare. The usual 50/50 deadline came and went, but the “Call For Entries” never went out. The presumption seemed to be that no one would notice its loss. But people have noticed..." —Christopher Sergio & Catherine Casalino, Save 50/50
competition. Their decision was made without public announcement or explanation, and implemented without fanfare. The usual 50/50 deadline came and went, but the “Call For Entries” never went out. The presumption seemed to be that no one would notice its loss. But people have noticed..." —Christopher Sergio & Catherine Casalino, Save 50/50
Karen Horton said on March 08, 2011
"...We have listened to these passionate voices in the design community, and we have reinstated “50 Books/50 Covers” as a distinct competition. Our intention was not to reduce our support for book designers, but to present AIGA as representative of—and respectful toward—all design disciplines equally. We apologize to those who construed the original decision as a reduction in AIGA’s commitment to the importance of book and cover design; that was not the intention, although it was clearly the impression. We also apologize for tinkering with something that is held so dear by so many; and we were remiss in how we vetted and communicated this change..." —Richard Grefé, 50 Books / 50 Covers is Back
Thanks again to Catherine Casalino, Chris Sergio, and all of the designers who took the time to make their opinion heard on the significance of keeping the competition.