I had the pleasure of working with several very talented teams on the launch of CookingChannelTV.com and can honestly say that I am extremely excited to see the new network and online experience.

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The logo, branding and broadcast design was a collaboration between Scripps Networks and Tröllback + Company. The website design was a collaboration between Scripps and Sapient.

Cooking Channel is a self-proclaimed “entertainment brand dedicated to today's passionate food lover.” General Manager, Michael Smith, states, “Cooking Channel is the new destination for today's food lover. The goal is to satisfy their craving for more information, rich experiences, tantalizing ideas, and a total immersion into the world of cooking and eating through this lineup of inspiring, entertaining and informational shows.”

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