James Healy’s inspiration
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Paul Rand
| November 25, 2007
Link: Paul Rand
| November 25, 2007
“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.” Paul Rand
Link: Paul Rand
Tags: graphic design, logo design, paul rand

