By the time Spring 2010 is here many of us will be very familiar with the Spring 2010 line from Viktor & Rolf. From model Magdalena Frackowiak on the cover of the February issue of Dazed and ConfusedtoLady Gaga's editorial feature in the January issue of Elle to an employee of Wallpaper magazine showing up in one of the dresses at the Wallpaper* Design Awards, the over-the-top designs are getting exposure off the Paris Fashion Week runway.
"The world has to cut back — and so did Viktor Horsting and Rolf Snoeren, the two designers behind Viktor & Rolf. They have one of the most entertaining and thought-provoking shows of the Paris season – and we never know what to expect of them.
The most memorable pieces for Spring were dresses and ball gowns of thickly packed layers of tulle were cut and sliced – sometimes with circular holes like Swiss cheese, and other times as though a chainsaw cut off half a sponge. They were exercises in geometry and illusion..." —The Wall Street Journalblog
Below are videos from Paris Fashion Week featuring the Viktor & Rolf Spring/Summer 2010 Collection:
Credits for the Dazed & Confused February 2010 shoot with model Magdalena Frackowiak:
Photography by Josh Olins, styling by Katie Shillingford Images found via 2photo
Credits for the Elle January 2010 shoot with Lady Gaga:
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