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| June 26, 2009
In response to the new Obama legislation "that will heavily restrict the nicotine content and marketing of cigarettes, including the requirement that colorful ads and displays be replaced with black-and-white-only text", Pentagram's DJ Stout redesigns the Marlboro cigarette box with playful technical illustrations that send a strong message. 
“Over the years there has been an onslaught of public awareness messaging about the evils of smoking,” says Stout. “Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them.”
Link: New at Pentagram | Where There’s Smoke…
Topic: Packaging
Creative Dialogue
2 Comments |[ Add Comment ]
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Jason Gabbert
on June 29, 2009 “I am curious if the wording about "Half of regular users of cigarettes eventually die" was intentional… these seem to have a comical twist to them… but heck… the odds seem pretty good to live forever…” |
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Dieter Urrutia
on June 29, 2009 “Everybody die anyway, even the non-smokers” |
