GQ Italia 10th Anniversary issue: 10 designers, 10 covers

Link: http://www.menstyle.it/cont/mst/gq10anni/default.asp

To commemorate the 10 year anniversary for the men's style magazine, GQ Italia, editor Michele Lupi selected ten prominent graphic designers to contribute a cover design. Each designer was given the theme "10 years of men, stories, adventures and style" along with a fixed position for the masthead. The list of designers included Leonardo Sonnoli, Matteo Bologna, Louise Fili, Marian Bantjes, Neville Brody, Alex Trochut, Milton Glaser, Chip Kidd, Ken Barber / House Industries, and Experimental Jetset. A deluxe limited-edition box set including all covers will be auctioned.

While at TDC's "The Night of the Italians" talk, Matteo Bologna (from Mucca) spoke a bit about his experience designing a cover for this issue and his perceptions of what is tasteful after being swayed by American values. He then showed us the above risque design (but not so much in Italy) by Leonardo Sonnoli, which he thought of designing himself. But ended up with the purely typographic and pg-rated design below:

Here are the rest of the cover designs for GQ's October 2009 issue:

Louise Fili

Marian Bantjes

Neville Brody

Alex Trochut

Milton Glaser

Chip Kidd

Ken Barber, House Industries

Experimental Jetset

(all cover photos from GQ Italy on facebook)