"...BAFTA winning Director Marc Craste worked with designer Jon Klassen in creating the look of the spot, setting the film around a legendary quest..." —Studio AKA

"...The idea for the clip was developed by ad agency RKCR, which also came up with the strategy that resulted in monkey animation developed by Gorillaz creator Jamie Hewlett and Damon Albarn..." —Guardian UK

(we had the chance to see Studio AKA speak at Pictoplasma back in 2008 and since have been following their work).