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Toy-pography

Link: http://www.kokuyo.co.jp/hiramekitoys/toypography/bear.html

Created by designers at the Dainippon Type Organization and manufactured by Kokuyo. Here is Toypography on YouTube. And many more details with an interview from Ping magazine.

Brings to mind the shape-puzzle Tangrams. Or perhaps the idea of creative play with wooden blocks advocated by 19th Century educator Froebel.