Our Earliest Contact with Graphic Design
| January 27, 2008

"Before we learn our ABCs, letters are abstract shapes with no meaning. As the letters become recognizable, the individual forms and structures become invisible to the eye. Familiarity breeds indifference, and the unique forms that define each letter are replaced with a name for identification, eventually revealing words, phrases, and sentences. This ritual, our earliest contact with graphic design, is the path to literacy, but it fails to develop and cultivate our eyes."
- William Longhauser (2005)

Link:  William Longhauser (2005). Beyond Small, Medium and Large. AIGA.

Tags:  graphic design, quotation, typography