The World Wildlife Federation Ad Campaigns
| October 29, 2007

The World Wildlife Federation advertising campaigns consistently utilize their existing surroundings very well.

Featured here is their latest example of a paper dispenser with South America cut out, and green foil to tint your view... "clearly conveying that with every piece of paper you take, you're taking away from the greenness of south america. How multisensory and engaging beyond a simple sticker/poster."

The second example is their amazing use of shadows on a billboard, demonstrating rising water levels.

Designed by the prestigious Saatchi and Saatchi, Copenhagen, Denmark.

Link:  NotCot.com

Tags:  advertising, brand, concept, social