The world's first Christmas seal (label) originated in Denmark. In 1904, The Danish Christmas Seal Committee issued the inaugural seal featuring a portrait of Queen Louise. Based on postmaster Einar Holbøel’s concept to develop cinderella stamps to raise funds for the welfare of sick children, the idea eventually was adapted by numerous other countries. The common focus initially was to bring awareness to tuberculosis. Known today as Julemærkefonden/The Christmas Seal Fund, the program is still releasing yearly seal designs.