Added : December 04, 2012

Last Updated: December 04, 2012

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TOPIC / Graphic Design

vintage Longchamps matchbook

vintage Longchamps matchbook

This promotional front strike matchbook for Longchamps Restaurant caught my eye with the calligraphic “L.” Upon opening the matchbox, 15 little chefs are revealed as matchsticks.
close before striking: Longchamps Restaurants matchbook cover
A guess is that the design is from the 1940/50s. Any additional information about the designer or other relevant info always appreciated.
old Longchamps chefs matchsticks, NYC


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Ricardo Cordoba said on December 13, 2012

That really is a beautiful "L," and drawn as if it were made from a ribbon, too. Great find!