Converse ♥ Marimekko video

Converse recently announced their collaboration with Finnish textile and fashion design brand, Marimekko. This promo video gives a little insight into the new partnership and the upcoming line of Converse shoes.

“Shot in Helsinki, this short film tells the story of the collaboration between Converse and Finnish textile icon Marimekko. The cinematic portrait celebrates the timeless spirit that both brands are born out of and unveils the story behind the women's focused Converse x Marimekko Spring 2011 collection. The film's soundtrack features tracks by Finnish music artists Husky Rescue and Uusi Fantasia.” —Converse on YouTube 

 For those with a more colorful fashion sensibility than myself, some of the designs are available for order through the Converse website. Though it looks like more unique, iconic Marimekko patterns didn’t make the cut to grace a Converse shoe this time.

(first found out about the Converse x Marimekko collaboration via Cool Hunting)