TOPIC / Video
Is it a new record for a music video from a non-mainstream band to get over 4 million views in less than a week on You Tube? The song "This Too Shall Pass" is off of OK Go's new album "Of the Blue Colour of the Sky."
I'm amazed by the complexity of this video directed by James Frost
, OK Go
and Syyn Labs. The above Rube Goldberg Machine version received an unusual
sponsorship by State Farm
"When the rock band OK Go, famous for their viral videos including the spectacular and award winning "treadmills video", wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it had to be interesting, not "overbuilt" or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both." —Syyn Labs
Here is #1 in a series of 4 videos about the making of the "This Too Shall Pass" (Rube Goldberg
The band released their original video for the same song earlier this year.